How to Evaluate a Franchise Training Program

Franchising has become a universally accepted business practice today. In fact franchise businesses account for almost half of all the retail sales in the United States. Therefore there is a significant trend among the general public to engage in franchise related businesses. This is confirmed by the survey results which reveal that “a new franchised business is opened every 8 minutes of every business day”.

As many people are in search of franchise opportunities, we at bizymoms thought it would be highly relevant to discuss the things to consider in evaluating a franchise program so that you can ensure your dreams are achieved. So if you are a prospective franchisee, this article is just for you.

One of the fascinating things you may find out about franchising is that most franchises don’t require you to have experience in their field. In fact, many of them don’t even want a franchisee with previous industry experience. They will train you to excel in a job you’ve never done before. So it is needless to say that training is the most important aspect which can determine your future success. Now do not assume that proper training of new franchisees is important only to the franchisee. In fact your success becomes the success of your franchisor. So they should do whatever it takes to make you ready for the challenge.

A good training program should focus not only on the product or service but also on setting up the business, marketing, employee management, business procedures, financial reporting and many more. The best way of finding about a particular franchise program is to ask the existing franchisees. They should be able to tell you exactly why it is good or bad. You should never forget to ask them how prepared they felt when they opened their business and what ongoing training they were provided.

Another important aspect of training is the documentary help provided during the training program. This means that everything you need to know is written down in easy access manuals or other training support sources like intranets. It doesn’t matter how best you fared as a student it’s impossible to remember everything. Therefore you need quick answers as and when the problems arise during the course of business.

The surveys conducted by the famous research agencies show that the people are aware of the need to focus on the training program. But what they often forget is that the quality of the programs varies significantly over time. When you ask from the existing franchisees on their experience of the training program, you are accessing an outdated knowledge base. Most probably problems existed then may have been resolved and sometimes the so called fine training programs on those days are now outdated. Therefore in order to achieve proper results you need to focus on current and updated information sources such as new franchisees who have just stepped in to business.

The main advantage of franchising for novice prospective businessmen is that it provides you a proven method of success. The franchisor has done many things before franchising the business to you. These may include establishing and building the brand, testing a variety of marketing concepts, finding the best way to deliver a quality service or product, and researching the best value in suppliers etc.

Therefore provided you have received a proper training and you are equipped with necessary tools your success is almost guaranteed. So there is no trial and error but it’s more or less a matter of stand and deliver. However it’s up to you, of course to put in the hard work that will make that success a reality. Enjoy franchising!