Give Your Business a Boost with Jewelry Store Software!

The easiest way to keep track of information about your customers, and acquire the information you need to maximize your business profits is to use jewelry store software. By entering information on your computer, you can create detailed “Rolodex” information about your customers, their preferences, and keep track of what and how they purchase from you. You can collect and organize other data, generate and analyze reports, and learn how to better market your jewelry for maximum profits.

In almost any store where you shop, you will be asked at check-out for your name or telephone number, or if you have a store card. Most people comply and whip out that card, because it entitles them to sale prices or special discounts. The requested information or the card keeps track of customer purchases, and the information is automatically entered into the store’s database. The collected data is used to determine and implement more productive marketing strategies.

Use your jewelry store software to create an account for each customer. Along with the usual name, address and phone number, enter the following information:

· E-mail addresses
· Product purchased
· Purchase price
· Services, including repairs and appraisals
· Purchases of warranties and insurance
· Style preferences
· Special requests for items of information

Jewelry store software allows you to see market trends and conditions that are relevant to your business. The reports it generates are:

· Individual product sales volumes
· Rate of returns and repairs for each product line
· The average price of all items sold
· Prices that generate the most sales in each product line

You can use the data you collect to generate several different other reports that will help you in assessing and implementing marketing strategies.

Jewelry store software shows you the problem areas in your business so you can know how to set goals to keep your business healthy. For instance, to increase profits, you may set the following goals:

· Increase the sales of a certain type of product, perhaps Celtic bracelets, by 5% per month over the next 3 months
· Decrease inventory of slower moving items by 15% over the next 7 months
· Implement a strategy that will increase the rate of repeat customer sales
· Lower the rate of returned items by 35% over the next 4 months

With experience in analyzing the data generated by jewelry store software, you’ll be able to spot your problem areas and where to focus to keep better selling products in that category. Marking the trends and implementing strategies to move your business forward make all the difference between having a profitable shop and just having a studio that barely covers the costs of your business.